Get Financially Fit!
Posts tagged identity theft
Lifelock CEO bitten by identity theft
May 23rd
You’ve probably heard the ad below:
“My name is Todd Davis. My social security number is 457-55-5462.
I’m Todd Davis, CEO of LifeLock, and yes, that’s my real social security number*. Identity theft is one of the fastest growing crimes in America, victimizing over 10 million people a year and costing billions of dollars. So why publish my social security number? Because I’m absolutely confident LifeLock is protecting my good name and personal information, just like it will yours. And we guarantee our service up to $1 million dollars.”
Todd is the CEO of Lifelock. His ad was a bold challenge and a great marketing move in support of his services. Unfortunately, this challenge did not fall on deaf ears.
Yesterday, Jordan Robertson from the Associated Press wrote an article explaining how Davis’ ad has come back to bite him. This stunt has resulted in eighty-seven attempts to steal Davis’ identity; one man was even successful. Here come the lawsuits! Read on.
Tips to Protect Your Wealth
May 19th
This post is inspired by Mary Dalrymple’s article, “Wealth Defense: The Biggest Threat to Your Money”. Here’s a quick summary of the tips for you to consider:
- Your Bank – If you’re not getting the most out of your bank, look for better rates (other banks or alternative investments to boost your interest rate). This suggestion also applies to bank fees for checking accounts and minimum deposit amounts.
- Your Credit Cards – Are you paying an annual fee? If so, WHY? There are so many good no annual fee credit cards. Also, check your annual percentage rates. You can call your credit card company to ask for a better rate. In addition, find out if there are any promotional rate offers. Even better, go for a cash back, no annual fee credit card.
- Your Credit Report – Check your credit score and report carefully. Your score can affect the rate you’ll receive on your loans. In addition, you want to check regularly for possible signs of identity theft.
- Your Retirement Accounts – Are you taking advantage of an IRA and/or your company’s 401K plan? If not, look into this especially if your employer provides matching on your contributions. If you’re not getting the maximum match on your contributions, then you’re leaving money on the table.
- Your Brokerage Account(s) – If you’re investing through a stock brokerage, check your fees and commissions especially if you make frequent trades every year. If you invest in mutual funds, check the fees for your fund carefully because you may be leaking money in the back end. Finally, look into dividend re-investment options if your stock pays a dividend.
- Your Will – Do you have a will? Has it been updated? You don’t want your estate to go into probate.
These are just a few ideas. If you have other suggestions, feel free to comment.